about us.

Introducing Optimize Denver, a forward-thinking media company founded by entrepreneurs Blaine Tatalovich and Joshua Frakes. Driven by a passion for innovation and business growth, we partner with a diverse range of clients across multiple industries to elevate their brands.

Our team goes beyond just our co-founders. We boast a full-service SEO unit, a client success manager —ensuring a complete, end-to-end approach for your digital marketing needs. Our specialty is local SEO growth using Google Business (GBP) optimization, and compelling creative design, Optimize Denver is prepared to amplify your brand’s reach and visibility.

By choosing us, you not only gain the hands-on expertise of Blaine and Josh, but also the support of an entire network committed to measuring and demonstrating real, data-driven results. We take pride in exceeding expectations, offering a truly unique partnership that emphasizes your brand’s success at every turn. Experience the difference with Optimize Denver—reach out today for a no-cost audit and let us help you unlock your brand’s full potential.

Meet the Team Behind It All

Owner & co-Founder

Blaine Tatalovich

Blaine Tatalovich is a seasoned entrepreneur with a knack for building successful brands. Now 31 years old, he first dipped his toes into e-commerce in the eighth grade—selling virtual video game currency overseas. Since then, his passion for marketing and branding has led him to found multiple companies, including 4x4 Colorado, Pristine Portable Rentals, and Optimize Denver, each reflecting his innovative approach and commitment to growth.

With training in the U.S. Military and some college studies in Computer Networking and Business Administration, Blaine is largely self-taught. His hands-on experience, coupled with a drive to learn, has enabled him to achieve seven-figure revenue results across various e-commerce ventures. Today, Blaine continues to channel his entrepreneurial spirit into guiding businesses toward sustainable success through strategic marketing and brand development.

Owner & co-Founder

Josh Frakes

Josh Frakes is a dedicated entrepreneur with a passion for both the automotive industry and diverse business ventures. His journey began with overnight shifts bagging fish in Montbello—an experience that spurred him to join the car business at AutoNation Toyota Arapahoe. There, Josh quickly climbed the ranks from sales to finance to General Sales Manager (GSM), becoming the fastest individual in the company’s history to do so. After 13 years as GSM, he left to buy into Rocky Mountain Eurosport, where he led the dealership from $12 million in sales in 2022 to $39 million in 2024.

Today, Josh balances multiple roles as co-owner of Rocky Mountain Eurosport & Service Department, 4x4 Colorado, Pristine Portable Rentals, Urban Customs, and Optimize Denver, while also managing a diverse real estate portfolio. Although he pursued some college education, Josh considers himself largely self-taught, driven by a relentless desire to learn and evolve in every venture he undertakes.